Sony’s PlayStation 4 and Microsoft’s Xbox One consoles have both become important devices for home entertainment, with music-streaming part of their non-gaming arsenal.

Nintendo’s Wii U is… less so: its sales haven’t matched its rivals, and its emphasis has been much more on games. What of the company’s next-generation console though?

Unveiled yesterday in a video online, the Nintendo Switch (previously codenamed ‘NX’) will go on sale in March 2017. It’s certainly a departure from its rivals too: a cross between a tablet and a handheld gaming device, which docks with televisions for big-screen living-room play.

It looks like the biggest attempt yet to combine console and mobile gaming. Yesterday’s reveal focused entirely on the device and games – Mario Kart, Zelda and other big Nintendo franchises will all be available.

Clearly there’s an opportunity for music, but it’s unclear yet how the Switch will function as a distribution channel for it. Will Nintendo launch its own-brand music-streaming service? Will it strike a single partnership with an existing player? Or will it run an app store enabling Switch owners to use their service of choice?

Here’s a thought: Nintendo and Apple are currently chummy thanks to the upcoming release of Super Mario Run for iOS – it was revealed at Apple’s recent press event. What price an Apple Music exclusive partnership for the Switch…

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *