Note the capitalisation: we’re talking Apple’s iOS App Store here, whose largest market has been the US since 2010. Now it’s China.
Analytics firm App Annie claims that Chinese iOS users spent $1.7bn in the third quarter of 2016, 15% ahead of American iOS users.
What’s interesting is the speed at which China App Store revenues have risen: that Q3 spending was five times the amount spent this time two years ago. Perhaps not surprising though: Apple has been ramping up its business in China, including sales of iPhones.
TechCrunch has some more details from App Annie’s report, including the fact that while 75% of the apps on Apple’s App Store *aren’t* games, 75% of its revenues come from games.
In China, other popular categories include entertainment, social networking, books and photo & video, but not yet music.