YouTube has a new tool for creators on its platform: End Screens.

They do exactly what they say on the tin: “a new mobile-friendly tool that lets you engage viewers right as your video finishes and encourages them to watch more on their devices,” according to YouTube product manager Muli Salem.

“In the last 5-20 seconds of your videos, you can now choose to show hard-to-miss thumbnail overlays that prompt viewers to watch your other videos, subscribe to your channel, visit collaborators’ channels, and more.”

The new feature will be a (better) alternative to manually creating end screens using YouTube’s desktop annotations feature, which a lot of YouTubers use to achieve a similar goal.

“This will no longer be necessary, as the new End Screens are not only easier to create, but also allow you to reach more viewers on desktop and mobile,” claimed Salem.

Anyone with a decent catalogue of YouTube videos may have some work to do this week…

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