Web analytics firm StatCounter thinks we’ve just reached an important tipping point in digital behaviour.
“Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October,” claimed the company yesterday. “Mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.”
A notable milestone, although also an inevitable one. There are some regional wrinkles in this though: in the US, for example, desktop still accounts for 58% of internet usage.
In separate news, a growing proportion of that mobile internet usage is likely to be happening on Android phones, based on research firm Strategy Analytics’ latest figures.
It claims that 88% of global smartphone shipments in the third quarter of this year were Android handsets. That’s 328.6m devices, up 10.3% year-on-year compared to the 45.5m iPhones, which was a 5.2% decline.
Note the carve-up of the smartphones market though: non-iOS-or-Android platforms accounted for just 1.3m smartphone shipments last quarter: a 0.3% market share.