There is confusion around the status of video-sharing app Flipagram, which famously raised $70m and signed label licensing deals in July 2015. Digital Music News claimed yesterday that Flipagram was getting out of music: “Each individual member of Flipagram’s music team sent out emails to music labels, indicating that they were leaving the company. The e-mails indicate that Flipagram laid off their entire music division last week”. The company has since denied the claims. “Flipagram is not ‘exiting the music business’ at all,” said its spokesperson. “Flipagram is a mobile video creation app, where music plays the important role of soundtrack to people’s video stories. We are actually doubling down on this use of music as our differentiator and the backbone of our videos.” No smoke without fire? Another recent report suggested Flipagram was “shopping itself around” big-tech companies in the hope of being acquired. Music-licensing deals may, sadly, be a hindrance rather than a help for those ambitions.