UK-based music metadata startup Beatroot is preparing to launch out of beta, after raising £125k of funding from Creative England. The company’s platform soft-launched in late 2014, aimed at labels, publishers and production companies wanting to get their metadata and rights information more organised. Warner Music, PIAS and Domino are among the company’s clients. Beatroot is one of the companies hoping to capitalise on the well-acknowledged problems around music metadata. “Nothing in the history of the music industry has prepared labels for the shift from the sale of physical albums, to a digital world, where financial success is based on the number of times a track is played,” said CEO Miles Galliford in a statement. “As streaming companies and their listeners become more experienced and sophisticated, metadata will become more critical.”
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