We know that Pandora is aiming for $4bn of annual revenues by 2020, because CEO Tim Westergren has outlined that goal publicly. Now the streaming service is setting another target: to ensure its workforce is even more diverse by that point. “Pandora strives to mirror its community. We aim to reflect the evolving makeup of our local workforce by increasing the percentage of our U.S. employees of colour from 35% to 45% by the year 2020, starting with our main hubs (Oakland, New York, Chicago, and Los Angeles),” explained its chief human resources officer Kristen Robinson in a blog post. “We will continue to refine our people practices to address bias and grow underrepresented employees as leaders, with the ultimate aim of achieving gender, racial and ethnic promotion parity by 2020.” Bold but welcome ambitions in a digital-music industry that doesn’t talk about diversity enough.

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