We’ve written a lot about Facebook Messenger’s billion-plus users and its chatbots functionality in recent months. Here’s something new though: a feature called Rooms which has soft-launched in Australia and Canada. It enables people to create ‘rooms’ of up to 250 people to talk about a topic or event – “a bit of throwback to the chat rooms that were one of the first incarnations of online community on the web” as The Star described it. Facebook’s Stan Chudnovsky explained the reasoning. “Before, in order to get into a group (chat), you needed to add or invite them — that’s how the group grows,” he said. “We’ve been talking to our users, and the feedback that was constant was why can’t we have thematic groups that can just be found?” Clearly, music will organically be part of this: people will be able to create rooms around festivals, artists, album releases and more. There is also potential for artists to use this feature themselves: creating their own rooms for fans to visit and chat.

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