Google Glass was a flop, while it’s too early to tell whether Snapchat Spectacles will be a novelty or a hit. Now Apple may be planning to join the augmented-reality (AR) specs battle, according to Bloomberg’s report claiming the company is in early testing stages of its own device. “While still in an exploration phase, the device would connect wirelessly to iPhones, show images and other information in the wearer’s field of vision, and may use augmented reality,” suggested the report. “Should Apple ultimately decide to proceed with the device, it would be introduced in 2018 at the earliest.” Unsurprisingly, Apple has declined to comment on the report, although CEO Tim Cook has been talking openly in recent months about the appeal of AR – including his belief that it’s going to be a more mainstream technology than virtual reality (VR). “AR can be really great, and we have been and continue to invest a lot in this,” Cook told analysts in July. “We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity.” Bed in though: it looks like we’ve got a year and a half at least of ‘Apple’s AR glasses’ speculation ahead of us.

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