SoundCloud is certainly sharing its revenues with more people, having struck licensing deals with labels and publishers in the last year. However, the company’s latest claim focuses on creators: the musicians uploading tracks to its platform.
“Over the past several months, our team has streamlined and further automated the steps and processes to setup creators in our revenue sharing program – enabling us to invite more people, faster,” announced SoundCloud yesterday.
The ‘Premier’ program is still invitation-only though, although SoundCloud says it hopes to open it up to everyone in due course. The news was part of a wider creator-focused push yesterday, including improvements to SoundCloud’s Pulse app and an improved version of its Creator Guide.
At times in its recent journey, SoundCloud has seen its creator-friendly halo slip – for example, before the launch of SoundCloud Go, when takedowns accelerated on its platform.
With the community of musicians being one of its strongest features – not to mention the one that some experts think will be key to SoundCloud getting acquired by, say, Spotify – it’s a logical move to show those creators more love now the first set of licences are in place.
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