Metallica’s new album is out today, and the band are making a big push for ‘Hardwired… To Self Destruct’ on pretty much every digital platform. Including Napster: a neat publicity stunt this week saw the band finally put their back catalogue on the modern, legal version of the service they fell out with so publicly in its original incarnation. What’s also interesting about the new release, though, is that Metallica have created a video for every song on the new album, working with various directors and debuting the vids with media partners including Rolling Stone, Pitchfork and NME. That means every video is being uploaded to Metallica’s official YouTube channel, so ‘Hardwired… To Self Destruct’ is essentially available to stream in full, for free on that service. Quite a turnaround from an interview given by the band’s manager Peter Mensch in April this year. “YouTube, they’re the devil. We don’t get paid at all,” he told the BBC. “If someone doesn’t do something about YouTube, we’re screwed. It’s over. Someone turn off the lights.”
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…