News that Taylor Swift is working on an original TV show for a video-streaming service might lead to assumptions that Apple is the partner. Nope. Taylor Swift Now will be “a new video experience only on AT&T” offering “unique and never seen videos” according to the US telco, which is launching a new suite of video-streaming services. This isn’t a Netflix / Hulu-style play: AT&T’s DirecTV Now will start at $35 a month for more than 100 channels streaming live. The telco is hoping to appeal to ‘cord-cutters’ who have abandoned traditional cable TV. “This isn’t the junk nobody wants. This is 100 premium channels … the premium content you know and love to watch,” said AT&T CEO Randall Stephenson. The first episode of Swift’s show is expected to launch in the coming weeks, which may fuel more speculation about when her next album will be released – and whether it could even be a surprise drop by the end of this year, as has been rumoured.
Tools: platforms to help you reach new audiences
Tools :: We Are Giant
With “fan communities” being on every artist’s team’s mind, we’re fans of the fact that…