Facebook is working on another new feature that seems inspired by Snapchat, although this time it’s nothing to do with photos or selfie videos. According to Business Insider, the new feature is called ‘Collections’ and will “showcase lists of curated content from publishers directly in the news feed”, with Facebook having “approached media and entertainment companies in recent weeks to create content for Collections, but has not given a time frame for when the feature will be made available”. The feature is being compared to Snapchat’s Discover section, which has a range of MCNs and news firms creating video content for its 150 million daily active users to watch. While Facebook’s emphasis may be on similar media companies as partners for Collections, the reference to ‘entertainment’ companies makes it clear that music labels (or, indeed, anyone with a collection of music-related video content like Vevo or Spotify) could also be part of this.
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…