Country musician Garth Brooks has been talking about his evolving digital strategy, including his recent exclusive streaming deal with Amazon. “Out of the blue, here comes Amazon looking to start a streaming partnership with somebody, and they’re paying great money and their terms of agreement aren’t that long, because they’re just looking to launch and get their feet underneath them,” he told Billboard, explaining why he changed his mind about not making his catalogue available to stream. Brooks also talked about his decision to go it alone. “Think about what a record label does. It streams. We didn’t stream. It does digital, which [with] iTunes, if you don’t play by their rules you don’t play. And then the third thing is YouTube. Well, guess what: the three things that we don’t do. So we weren’t any good to a record label.”

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