The current queen of Christmas songs, Mariah Carey, will be present and correct for YouTube Red’s festive celebrations this year. Carey is on board for the subscription service’s ‘The Keys of Christmas’ special, which will also feature musicians DJ Khaled, Fifth Harmony and Ciara as well as sundry YouTubers. Its star will be Rudy Mancuso. Cue plot summary from Tubefilter: “Mancuso will embark on a magical adventure on Christmas, going off the grid without his phone, whereupon the star-studded cast will aim to show him the true meaning of the holiday.” The show will be produced by the digital division of production company Endemol Shine, and can be seen as a statement of intent from YouTube to marry the two key selling points for Red: musicians and online-video stars.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Leave a comment

Your email address will not be published. Required fields are marked *