SoundCloud has taken its premium subscription tier to an eighth country: its homeland Germany. “We have already launched Go in seven countries and we are now launching in Germany,” CEO Alexander Ljung told the Berliner Morgenpost. “This is super exciting for us because we are coming home now. We started here in Berlin almost 10 years ago.” The launch follows SoundCloud’s signing in November of a multi-territory licensing agreement with processing and licensing hub ICE, which German collecting society GEMA is a co-founder of. Ljung also used his Morgenpost interview to criticise media coverage of SoundCloud’s financial losses, which have been increasing year-on-year for some time. “A lot of these rumours were not true, because we have become a fast-growing company and one of the world’s largest music platforms,” he said. “To achieve that, we must invest and take external capital… But we had a conscious growth strategy.” SoundCloud has yet to publish any figures for Go subscribers in the markets where it has already launched.
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