Concerts and ticketing tech firm Songkick has revealed some stats on its recent partnership selling Adele tickets directly to fans.
The company has sold nearly 500k tickets for Adele on her recent tour, including two thirds of the tickets for her 2017 gigs at Wembley Stadium in London.
In a blog post, CEO Matt Jones provided some data on how Songkick’s ‘anti-scalping’ technology has been working in this partnership.
“One out of every five attempts belonged to scalpers, bots, and fraudulent accounts, and were prevented from access to the advance sale,” wrote Jones.
“This left less than 2% of the venue’s seats from appearing on secondary sites for all four dates. By comparison, the industry average is typically 20% for in-demand shows.”
Songkick has also worked with artists including Metallica, the Red Hot Chili Peppers, Pixies, Sigur Ros, Olly Murs and The xx in 2016.
“we’ve prevented more than 100,000 tickets from entering the secondary market via scalpers and bots these past 12 months – saving fans over $50 million in total,” wrote Jones. “And by selling directly to fans, we’ve seen that tickets sold through our technology are 4x less likely to end up on secondary sites.”
Jones said that alongside its D2C ticketing for artists, partnerships for Songkick’s concerts discovery service will play a key role for the company in 2017.
Songkick continues to work with Spotify, despite the streaming service also having recently announced a ticketing alliance with Ticketmaster. Songkick’s other partners include Pandora, SoundCloud, Hype Machine and – from early in 2017 – Shazam, which is integrating its concerts data into its app.
There is also the potential to work more closely with Deezer in 2017, with the two companies sharing an investor in Warner Music owner Access Industries. Len Blavatnik’s firm injected $15m into Songkick in August 2016, following a $10m round in December 2015.
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