Amazon stuck to its policy of carefully-vague figures in its end-of-2016 sales announcement, saying that it sold “millions” of devices using its Alexa voice assistant.

Meanwhile, sales of its Echo speakers were “up more than 9x over last year’s holiday season” according to the company, which noted “millions” of sales of the Echo Dot variant since its launch earlier in 2016.

“Echo and Echo Dot were the best-selling products across Amazon this year, and we’re thrilled that millions of new customers will be introduced to Alexa as a result,” said Amazon exec Jeff Wilke. “Despite our best efforts and ramped-up production, we still had trouble keeping them in stock.”

Amazon added that “more people around the world tried Prime this holiday season than any previous year”. Not much use for calculations, but anecdotal evidence at least of the growing base Amazon has to promote its subscription music services to.

EarPods and phone

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