Magic Leap is the massively-funded augmented-reality (AR) company which ran into its first bad press before Christmas, amid reports that it was struggling to get its ambitious technology to work.
Now its CEO Rony Abovitz has published a blog post cranking up the hype machine again. “Our first product is coming. My office in our new building is right next to a small model home we built, right smack in the middle of everything. A home where we can test how Magic Leap will fit into your life each day,” he wrote.
“We also have a really big space, one where spaceships can exist at full scale, a Tyrannosaurus Rex can stare you down and roar, and a school of fish (plus a reasonably sized whale) can swim about happily… Our first system will be the first step towards a really cool dream. Of flying squirrels and sea monkeys and rainbow powered unicorns. Of most anything you can imagine.”
On a more down-to-earth level, Abovitz also promised to actually ship product. “We are not about building cool prototypes. We are scaling up so we can manufacture hundreds of thousands of systems, and then millions,” he wrote. “We have made something that is small, mobile, powerful, and we think pretty cool.”