Music-focused virtual reality startup MelodyVR launched a beta version of its app just before Christmas for a small group of testers in Europe and the US.

“On the 24 December 2016, we will launch a staged beta programme reaching up to one thousand initial users throughout Europe and the USA,” said CEO Anthony Matchett before the launch in a statement released through parent company EVR Holdings.

“The programme, managed internally and available to select Samsung Gear VR users via Oculus home, will enable our company to harness data and feedback regarding user interaction and content preferences as consumers utilise their VR devices throughout the holiday period.”

The news came as MelodyVR prepared for its commercial launch by hiring former Spotify exec Nikki Lambert as its VP of marketing. The company has also recently raised £3.4m in funding and signed a licensing deal with Warner Music Group.

That included the label receiving “an entitlement to subscribe for 43,239,926 ordinary £0.01 shares in EVR Holdings PLC, exercisable until the 5th anniversary of today’s date, at an exercise price of 4.25p.”

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *