Startup Weav has launched an ‘adaptive running’ app called Weav Run, which promises to track how fast its owner is running, and adapt the tempo of its music accordingly. The app is based on Weav’s technology for music “that can play at any tempo”, with the startup co-founded in 2015 by Google Maps co-creator Lars Rasmussen.
Weav Run is a free download for iPhone, but after a month’s free trial, users are prompted to pay a $0.99 monthly subscription to continue accessing its premium songs. “Making music in our format is very similar to remixing a track,” explained Rasmussen and co-founder Elomida Visviki in a Medium blog post.
“Thus far, some 50 teams of professional musicians have produced around 100 tracks using our technology.” Weav Run is the first of five projects based on this catalogue of music. Does adaptive music for running sound familiar? Spotify launched its Spotify Running feature in 2015, but in a comment on the Product Hunt discussion page about Weav Run, Rasmussen outlined the differences.
“We are big fans of Spotify, but mostly their running feature is about picking the right playlist to keep you running at a constant tempo throughout,” he claimed. Also interesting: colleague Keit Kollo revealed that “we are also in the process (and it’s a complicated one!) of licensing already existing music to make it adaptive”.