CEO Susan Wojcicki promises YouTube Red expansion in 2017


YouTube boss Susan Wojcicki has published a blog post aimed at video creators, summarising YouTube’s key developments from 2016.

Most of it will be familiar to Music Ally readers, from the $1bn paid out to music rightsholders from YouTube ads in the last year and the $2bn paid out to all rightsholders from Content ID over the last five years, to new features in live streaming, VR and YouTube’s comments section.

There’s also some comments on subscription tier YouTube Red, with Wojcicki confirming that YouTube released 24 original series and films in 2016 for Red.

“We’ve worked hard to bring our subscription service to new markets, including Australia, New Zealand, Mexico and South Korea,” she added.

“We’ll continue to roll out YouTube Red in new markets throughout 2017, giving creators another meaningful way to earn revenue from their content and fans access to brand new original series and films.”

Written by: Stuart Dredge