Indian music-streaming service Saavn has launched a new feature, Saavn RMX, that will see south east Asian musicians remixing western hits.
The first two tracks in the initiative saw Indian dance act Lost Stories remixing a pair of OneRepublic Songs, followed by Indian DJ Zaeden taking on a Maroon 5 track.
RMX has sprung from an existing initiative at Saavn: its artist-in-residence scheme, which launched last year as a new way to promote local artists. Essentially, RMX is part of Saavn’s take on original content, much like Spotify’s video shows or Deezer’s in-house podcasts.
“We’ve had an overwhelming response to the project and it’s great to see artists like Lost Stories and Zaeden excited about these collaborations,” said Saavn’s VP of entertainment and originals Gaurav Wadhwa.
“Zaeden’s mix of Maroon 5’s ‘Don’t Wanna Know’ is one of our top performers for the week and the success of this track and the coming together of global artists and Indian musicians reemphasises that our audience is looking for diversity.”
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