The music industry is quietly excited about the growth of subscription video-streaming services like Netflix, and their investment in high-quality shows and films that are a big sync opportunity.

That’s why an announcement from BMG yesterday made people prick up their ears: it will now be managing and administering Netflix’s music publishing rights outside the US.

“The agreement between BMG and Netflix includes score, transition cues, themes, and feature songs for all content owned by Netflix for its Netflix Originals,” announced BMG.

“After a long process of selecting the right partner for Netflix, we are delighted to be able to announce this new partnership with BMG and look forward to getting started with the team there,” said Netflix’s director of music licensing Dominic Houston.

“We were particularly impressed by the commercial and technology expertise of BMG, and are excited to see what opportunities we can develop together.”

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