Ed Sheeran is “deeply concerned” about secondary ticketing, according to his representatives. And no surprise: after tickets for his next set of UK concerts went on sale, they quickly appeared on secondary sites for massive markups.
“We urged all fans not to engage with them. We are vehemently opposed to the unethical practices that occur in the secondary market,” Sheeran’s representative told the Mirror.
“We have written to each of our partners, be they promoters, venues or ticketing companies, detailing the way in which we expect tickets to be sold: direct to fans.”
Will that work though? Midia Research’s Mark Mulligan thinks this latest secondary controversy illustrates “a broken industry” in ticketing.
“The big ticketing companies are not merely passive observers, they are some of the biggest villains of the piece,” claimed Mulligan in a blog post, before suggesting that for artists like Sheeran, their core fans risk being priced out of seeing them live.
He noted the “subdued crowds and less vibrant atmospheres” due to (admittedly non-secondary) price inflation for sports tickets. “The same thing is happening to live music, with young fans being forced out in favour of older audiences,” wrote Mulligan.