Well, it’s not secret any more: TechCrunch blew the lid on ‘Tinder Select’ yesterday, describing it as “a members-only version of the platform… which is meant to serve only the elite users on the app, including CEOs, super models, and other hyper-attractive/upwardly affluent types”.
Or as one source put it, Tinder Elite is “for celebrities and people who do really well on Tinder”.
The report notes that users can switch back and forth from Tinder Select to Tinder – to adopt Liz Hurley’s famous vocabulary, presumably this caters to any whim to date ‘civilians’ again – and suggests that the Select tier has been running for nearly six months without any announcement by Tinder.
The news has made us wonder whether this kind of idea could ever work for a music-streaming service.
Of course there’s already the idea of higher ‘tiers’ based on music quality – Tidal HiFi, Deezer Elite etc – but perhaps there is scope for some kind of tier based on people’s interest in music discovery and/or their use of features like playlist creation and sharing.
Spotify has a verified system for artists and curators, but there is potentially more to explore here – if it can identify superfans of artists, why not also identify superusers of Spotify and somehow reward them? One to ponder.