Deezer has been trying to do more to support local musical scenes in recent months: it started with grime in the UK, and is also targeting gospel music in Brazil.
Now the streaming service has launched a dedicated reggaetón for the US and Latin America. The channel will include a range of playlists as well as a quick way for listeners to browse new releases.
“We’ve been looking at data and the growth that the Latin genres are having in general but reggaetón is really attracting all of our users,” Deezer’s VP of North America Jorge Rincón told Billboard.
“Back in the day, services would put all Latin music in one category but not anymore. Especially reggaetón because of its tremendous fan base.”
Deezer is also promising to support emerging artists in the genre, having recently signed a partnership with Univision to focus on that – albeit one relating to Latin music more generally, rather than just reggaetón.