Thus far, Spotify has escaped criticism over the fallout from partner Uber’s recent controversies, which have taken in accusations of sexism, rows about regulations, and an embarrassing episode where CEO Travis Kalanick argued with an Uber driver who happened to be filming the dispute.
However, The Verge reports that Spotify has been concerned about the potential toxicity of its partnership, quoting an internal email from head of product Gustav Söderström.
“For me, given the views I’ve shared with you regarding Uber and the practices that have been on display there recently, even staying on Uber is not a straightforward decision,” he wrote.
“But it also doesn’t feel right to punish our users by pulling support for the API. I’d rather try to change behaviour by participating and showcasing what we believe in.”
This comes as Uber reportedly prepares to add its music-streaming partners (Pandora as well as Spotify) back into its mobile app, enabling Uber riders to once again control the in-car music while travelling.