Last year, the UK’s FanFair Alliance focused on bringing managers and other music-industry entities together to campaign against online touting.
In 2017, its focus is expanding to include an educational outreach to music fans. That kicks off today with the publication of a report: the Sex Pistols-quoting ‘Ever Get The Feeling You’ve Been Cheated?’.
It promises fans 10 tips for buying tickets to beat the touts, as well as outlining non-secondary ticket stores as well as face-value resale services. It doesn’t pull its punches on touts.
“In the digital age, these shady operators are capable of scalping masses of tickets, often using specialised software, before listing them at marked-up prices on sites like GetMeIn, Seatwave, StubHub and Viagogo,” claims the report.
“These websites (often called ‘secondary ticketing sites’) then charge 20%-25% fees on top of the resale price, generating huge profits at the expense of fans.”
The report’s launch comes with the backing of artists including Ed Sheeran, Mumford & Sons, Amy Macdonald, Royal Blood and Radiohead’s Ed O’Brien, as well as management body the MMF.
“The guide is a response to the dark arts employed by the resale platforms GetMeIn, Seatwave, StubHub and Viagogo,” said the FanFair Alliance’s Adam Webb in a statement.
“These businesses not only fuel industrial-scale levels of ticket touting, they also use a range of manipulative marketing techniques that sow confusion when tickets go on sale and direct fans away from legitimate and authorised sellers.”