“Today, outside of the vinyl LP resurgence, there are no indications the playlist won’t be streaming’s standard unit for the foreseeable future,” writes Pandora’s music insights and analytics man Glenn Peoples in his latest blog post on Medium.
The post is flagging up Pandora’s ‘Add Similar Songs’ feature on its new Premium tier, which aims to stop people abandoning the playlist-creation process if they can’t decide what to add next.
As we’ve noted before, this mirrors a feature launched quietly by Spotify last year. There are some interesting stats in Peoples’ article though.
“In a survey of 1,500 people in the US, UK and France, MIDiA Research found 68 percent of streaming service subscribers listen mainly to playlists while 60 percent also listen to albums,” he writes.
We’d be interested to see some more data on the next step: what percentage of people create their own playlists, and what kind of uplift do features like ‘Add Similar Songs’ on Pandora and Spotify provide to the length of those playlists, and the amount of time the creator then spends listening to them?