Samsung’s Gear VR is the most popular virtual-reality headset outside Google Cardboard, with more than 5m devices shipped so far.
The device has relied on tech partner Oculus VR for its app store, but now Samsung is launching its own VR content portal to sit alongside that. It’s called Samsung VR, and is launching with more than 8,000 videos and 2,000 ‘premium experiences’ in its catalogue.
“Available on mobile, the web, as well as on the Samsung Gear VR, the service will allow users to browse and explore VR content across a range of channels based on their passions including animation, sports and nature and wildlife, as well as share and embed content directly onto their own websites,” explained Samsung in its announcement.
The news came on a day of other launches for the company, including an upgraded version of its Gear 360 camera for filming and streaming 360-degree video; and the well-leaked new Samsung Galaxy S8 and S8+ smartphones.