Well, the video-streaming service was expecting to have hit that milestone by now, according to its latest financial report.
“We expect to cross the 100 million member mark this weekend,” explained the company. “It’s a good start.”
The financials saw Netflix generate $2.52bn of quarterly streaming revenue in Q1 2017 while adding five million members. Netflix ended that quarter with 94.4 million paying subscribers, and 98.8 million ‘members’ overall including trials.
Netflix generated $2.64bn in Q1 once DVD-rental revenues were added in, posting a net profit of $178m for the quarter.
In the financials, Netflix said that it plans to spend more than $1bn in 2017 “marketing our content to drive member acquisition”. That’s on top of the reported $6bn Netflix plans to spend making original shows and films.
And if you want a genuinely-terrifying statistic, here goes: “Since the launch of The Ridiculous 6, Netflix members have spent more than half a billion hours enjoying the films of Adam Sandler.”