The British government’s Department for International Trade (DIT) is launching a new initiative that aims to help musicians and music companies do more business in China.

The DIT is working with industry bodies the BPI and AIM on the ‘Music Mission’, which will take place in late April with a mixture of conferences, artist showcases and visits to Chinese music companies.

“Since our last mission to China in 2007 AIM has been encouraged by advances in Chinese copyright law which are creating valuable market opportunities,” said AIM’s membership and international manager Emmy Buckingham.

“This trade mission comes at an opportune time to equip British music companies with the vital intelligence and contacts they need to develop their business in this complex region.”

As China expert Ed Peto explained at our NY:LON Connect conference in January, China’s digital music market is growing fast, with an estimated 502 million online music users there – including around 75 million listening to Anglo-American repertoire.

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