Marketing Manager – Nacional Records – Los Angeles


Marketing Manager – Nacional Records

Nacional Records/Industria Works is looking for a Manager of Marketing for its Los Angeles office who will oversee and direct all aspects of company’s day-to-day marketing. Candidate will partner with our label department and artists to develop marketing campaigns and strategize the best course to market for their releases.


Job Functions:

-Marketing Strategy: Work with our digital/physical retail partners and in-house team to create a strong marketing campaign that is engaging fans, raising visibility and driving commercial results.

-Project Management:Act as the lead for specific projects and releases. This includes developing the overall marketing plan, strategy for the campaign and then executing it.

-Weekly Updates:Create weekly updates for the team and retail partners highlighting growth areas and opportunities on priority releases.

-Digital Marketing Strategy: Work with the team to ensure that we’re creating creative, innovative campaigns that engage fans utilizing pre-existing social platforms and new technologies.

-New Opportunities: Consistently look to find new third party partners that can help market and promote our music. Also work with pre-existing partners to develop new ways to help raise our label and artists’ profiles.


Job Requirements:


-Advanced level artist relations and/or third party distribution experience in a consumer-focused 3 years’ experience in music industry marketing

-College degree preferred

-Existing relationships with labels and/or brands and existing contacts at digital platforms


-Experience strategizing and executing marketing campaigns, as well as pitching proposals for prospective clients (please be prepared to provide examples of or discuss campaigns you’ve worked on)

-Knowledge of social media best practices and how to put together a social media plan, build a fan base, etc.

-Must be tech savvy with deep understanding of current & forthcoming technologies and general market trends

-Must have strong music industry relationships and vision to work with in house PR team

-Candidates should be creative, innovative, detail-oriented and resourceful. Must be able to prioritize and multi-task



-Degree qualified or equivalent experience.

To apply: please email CV and short covering letter to


Music Ally

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