Students have been able to get a half-price Spotify subscription for years now, while in February the streaming service announced a partnership with the New York Times to offer its subscribers $5-a-month access too.
Now that deal has been followed by a second, with financial-services firm Capital One. It allows anyone with the latter’s Quicksilver card to get Spotify for half-price, including its student and family plans.
They’ll pay full-whack up front, but will then get 50% of the cost as credit rebates through their statements.
Billboard’s report on the partnership notes the reluctance of both companies to explain who’s underwriting the costs of the rebate.
How these kinds of deals affect the royalties being paid out to rightsholders is a topic of interest for the music industry, which is once more thinking carefully about concepts like ARPU (average revenue per user), as well as how to reach music fans who’ve been resistant to paying $9.99 a month for a streaming subscription.
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