British firm Radar has been hooking labels, artists and managers up with emerging filmmakers for a decade now, helping the former to get videos made.
Now the company is introducing some new features that change the way its clients can use the platform.
They’ll now be able to search Radar’s directory of creatives and store lists and notes on individual filmmakers, while contacting them directly and sending private briefs for videos to them.
“Music marketers told us what we were offering (promoting their briefs to Radar creatives) wasn’t always the solution they were looking for – often they want to research their own options, or start more private conversations with selected creatives,” said founder Caroline Bottomley in a statement.
“The new tools in Radar help them do that, plus new tools help them manage the various rambling processes of commissioning in one place.”
Radar-fuelled successes include Alt J’s ‘Breeze Blocks’, which has 135.6m views on YouTube, so the company is hoping for more such hits thanks to its new features.
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