Sandbox Issue 180: WhatsApp Doc? Marketing with Messaging Apps

Lead: WhatsApp has 1.2bn monthly users. Amazing. But the music industry is barely using it as a marketing platform. Not amazing. So why not? There are (still) pragmatic issues such as as a cap on the number of users in a group and no way of automating messages; but there are equally huge opportunities. We speak...

The full article is available to our subscribers only.


(where there are options for monthly, twice-yearly, annual and trial subscriptions)