Facebook will reportedly own its long-form TV shows


There is more gossip on Facebook’s plans to launch its own original-video shows, commissioned from external producers.

Reuters claims that the social network has signed deals with Vox Media, BuzzFeed, ATTN, Group Nine Media and other companies.

“Facebook is planning two tiers of video entertainment: scripted shows with episodes lasting 20 to 30 minutes, which it will own; and shorter scripted and unscripted shows with episodes lasting about 5 to 10 minutes, which Facebook will not own,” claimed its report.

“The world’s biggest social media company is set to pay up to $250,000 for the longer, scripted shows which will be owned by Facebook, taking a page from a strategy employed successfully by Netflix and Amazon… For the second tier of shorter shows, Facebook will pay $10,000 to $35,000 for each show and give creators 55 percent of revenue from ads.”

No music shows as yet, but as we’ve said before, we think labels, artists and even (possibly) the likes of Spotify could be pitching them to Facebook.

Stuart Dredge

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