When we talk about smart speakers now, the attention is inevitably drawn to Echo, Google Home and Apple HomePod, although if you read our recent Smart Speakers Music Ally report, you’ll also be aware of the likes of Whyd, Prizm, Harmon Kardon’s Invoke, and Line’s plans for a series of devices.

Be prepared for plenty more smart speakers to come though: technology company Qualcomm has unveiled something called a ‘Smart Audio Platform’, which it hopes will give consumer-tech manufacturers a running start making these kinds of devices.

These being systems-on-a-chip, the press release focuses on the technical aspects, but the key thing to understand is that a.) it’ll reduce the time-to-market for anyone wanting to launch their own version of an Echo or HomePod, and b.) the platform will support both Amazon’s Alexa and Google Assistant, if not Apple’s Siri.

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