Amazon keeps its Echo sales figures close to its chest, like many other stats around its business. Today we’ve got a new estimate for those sales though, courtesy of research firm Strategy Analytics.
It claims that Amazon shipped more than 5m Echo speakers in 2016, accounting for just over 35% of the ‘Wi-Fi speakers’ market. That market was 14m shipments overall that year, although note, we’re not just talking about ‘smart speakers’ with voice-controlled assistants here: the wireless speakers of companies like Sonos and Bose are also included.
In fact, Strategy Analytics reckons Sonos was the second-placed company in 2016 with just over 4m shipments of its devices – meaning that Amazon overtook Sonos that year for the first time.
Overall, the market grew by 62% in 2016, and Amazon accounted for 77% of that increase. Strategy Analytics also noted that smart speakers accounted for 42% of the Wi-Fi speakers market in 2016, but it expects that to rise to nearly 90% by 2022.