Kasabian love football: if you didn’t already know the band were keen fans of Leicester City, their recent launch of a branded fashion line for the club made it clear.
Now label Sony Music is getting all footbally with the band’s digital marketing too, launching a Kasabian Fantasy Football game for fans to play online.
“To celebrate the launch of our new album, For Crying Out Loud, we’ve put together our own version of Fantasy Football. Compile your team from 11 Kasabian tracks and compete with each other to see who will be the ultimate #KasabianFFL Team,” explains the site.
In regular fantasy football games, players score points based on the performance of their team members’ performances in real-life leagues. In Kasabian’s case, the source data comes from Spotify.
“Weekly performance is scored on streams per listener – so the more times you listen, the better your tracks will perform,” as the website puts it. So the goal is not just to get fans playing the online game, but to persuade them to up their streams of the Kasabian catalogue.
To encourage fans to sign up, Kasabian are offering the prize of VIP tickets to see them at the UK’s Reading and Leeds festivals later this summer. The process of signing up involves connecting their Spotify accounts to Sony Music Entertainment, by the way – partly because it turns your team into a playlist. Here’s ours.
(We’ve stuck ‘Eee-zeh’ in goal with ‘Fire’ and ‘Shoot The Runner’ up front, although we’re sad that the band aren’t yet down with 2017’s hot trend of a three-man defence. Update: it’s been pointed out to us that Leicester’s title-winning formation in the 2015-16 season was 4-4-2, so the game is actually historically accurate.)
Based on the site’s league tables, well over 600 fans have signed up already, with the site only launching yesterday. We’ll be keen to see how our Club Foot:Ball side get on against the likes of Accrington Lisa Stansfield, You’re In Love With a Schmeichel and Boot the Runner in the weeks to come…