To get clickbaity for a second: Taylor Swift put her catalogue back on all the streaming services… and you won’t believe what happened next!

Well, you will: her streams went up by lots. Nielsen Music says that Swift’s catalogue generated 47.5m on-demand streams in the US last week, up 551% from the 7.3m it generated the week before (i.e. on Apple Music).

Billboard has been running the sums on that total, suggesting that “streams of Swift’s songs generated about $285,000 in revenue in their first week of availability, compared to around $44,000 in revenue the week prior, based on an average blended per-stream audio-on-demand rate of $0.006”.

As Music Ally reported last week, Swift’s return to Spotify has yet to catapult her into the highest reaches of its listenership charts: on 16 June she was the 67th biggest artist on Spotify with just under 16 million monthly listeners globally.

A week on, she has climbed to 61st in the world with 16.9 million.

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Music Ally's Head of Insight

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