Facebook’s next spin-off app will be focused on video creators, according to an announcement made by the social network at the VidCon conference.

“Facebook is set to launch a standalone app for video creators later this year,” reported Tubefilter from a speech by Facebook product director Daniel Danker – formerly of Shazam – at the conference.

“The app, which features a new suite of tools that Facebook is referring to as its Live Creative Kit, will aim to help creators make their streams look more professional. The app will feature a seamless interface for fan interaction across Facebook properties like Instagram and Messenger, as well as an analytics tab to help creators track engagement and improve content strategy based on age and geographic data.”

It’s interesting to see Instagram and main Facebook integrated into the same app, as Facebook continues to join the dots between its various properties’ video functions.

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