Research published by a journalism institute claiming that news apps (and paying for news) are on the rise, while ad-blocking’s growth is stalling, may have you reaching for several pinches of salt.
Still, Oxford’s Reuters Institute for the Study of Journalism is a respected body, and its survey canvassed more than 70,000 people in 36 countries, so there’s meat to its findings. And they are?
“We have seen a jump in the use of news apps in almost all countries,” reported the institute, suggesting that more news publishers are deep-linking to apps from search, social and emails, as well as sending out more push notifications about breaking stories.
An encouraging stat if you’re worried about the world we’re living in right now: in the US, the proportion of 18-24 year-olds paying for online news has risen from 4% in 2016 to 18% in 2017.
And ad-blocking? The percentage of desktop-internet users of these tools has stalled at around 24% and: “Crucially, despite industry fears, it has not spread to the smartphone where only less than one in ten (7%) have worked out how to install blockers or browsers that block by default”.
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