We reported last week on Dailymotion’s plans for a relaunch with music as one of its key pillars. Now one of its rivals, Vimeo, is tearing up its own plans to strike out in a new direction.

Last November, Vimeo said it was planning to launch a subscription video-streaming service based on original shows, to play in the same waters as Netflix, Hulu and YouTube Red.

“Vimeo has the once-in-a-generation opportunity to, following in Netflix’s footsteps, deliver compelling subscription viewing experiences for consumers in the market for pay TV,” said interim CEO Joey Levin at the time.

Fast forward eight months, and that opportunity is being abandoned.

“Vimeo has confirmed that it has decided not to proceed in offering a subscription based original program service scheduled to begin in ’18,” a spokesperson told The Hollywood Reporter, which broke the news of the change.

The report suggested that Vimeo “is said to be refocusing its efforts on its creator community, which uses the service to distribute videos without advertising for recurring or one-time purchases”.

A new statement from Levin confirmed the strategy switch. “The opportunity ahead for Vimeo to empower creators is too large and too important for us to attack with anything other than absolute focus and clarity,” he said.

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