British content-protection startup Muso has raised £2.5m (around $3.2m) in Series A funding from investment firm Harwell Capital.
The company says it’ll use the funding to boost its sales and marketing team, as well as investing in its technology for tracking piracy and redirecting illegal downloaders towards legal sources of music and other content.
The company says it tracked more than 191bn visits to piracy sites in 2016 alone.
“Not only has its innovative, automated, data-led approach solved the online piracy problem, but it’s also turned the way piracy is viewed on its head,” said Harwell Capital’s Daniel O’Brien in a statement.
“Through data, insights and monetisation, Muso has built a world-class solution to piracy that has the potential to completely transform the way illegal content is dealt with.”
For its part, Muso CEO Andy Chatterley said that “we have an exciting pipeline of business and Harwell’s investment and strategic advice will enable us to more quickly take advantage of the market opportunity”.