The latest startup looking for a crossover between digital reading and music is Swiss firm Bubo. The company “provides e-books with synchronised music made specifically to fit the story” according to its listing on startups site Betalist.

“Users can enjoy an enhanced and more emotional reading experience while discovering new books and music in a brand new dimension”. Its website reveals that the company was started in late 2015, with its founders spending the time since building a music engine and the necessary synchronisation technology.

Bubo’s first product will be a smartphone and tablet app for Android devices. Bubo isn’t the first company trying to do this kind of thing: New Zealand-based startup Booktrack has been at it for a while, with apps already available for iOS and Android.

The questions here are first whether there’s a genuine demand from e-book readers for synchronised soundtracks; and secondly, whether that desire is enough to pull them away from Amazon’s Kindle ecosystem, even without soundtracks there.

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