Annie Lennox

There have been plenty of giggles in recent days over an email sent to artist Annie Lennox seemingly from a Los Angeles radio station.

“I came across your music on line and really like what I heard… I find artists who I think have potential and get them in rotation on our station,” it explained, mistaking the multimillion-selling, multiple award-winning star for an emerging act.

“I think I’m in with a chance??!!!” noted Lennox when sharing details of the email on Facebook. There was a less funny side to the interaction however: the emailer’s recommendation of an “artist development firm that can also get you onto 150 radio stations worldwide”.

Lennox followed up with a warning. “Sadly up and coming musicians are sent these kinds of scams every day. My digital team receive hundreds of them every year,” she wrote.

“I’d urge any new (or indeed established) artists to send that kind of email straight to your trash. Companies reaching out cold to help you, sending emails that are clearly formulaic with links asking for cash to upload your tracks are a very dodgy business indeed and not one I want to see anyone fall foul of.”

Wise words.

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