We first came across startup Rednote in August 2016, when its profile on investment site AngelList revealed its plans to launch an app to help people share licensed music clips in their messaging apps of choice.

That app has now launched, albeit seemingly only in the US so far. “Rednote is a brand-new way to share funny photos and videos with friends and family, send happy birthday wishes, tell someone ‘I love you’ or ‘I miss you’ with fun musical messages,” is how its App Store pitch goes.

“Add songs from thousands of popular artists to pics and selfies to make short musical messages and lyric videos. Browse our lyrics video library or personalise your pics and videos with custom text effects, stickers, filters, GIFs and frames.”

The app can be connected to Instagram, Facebook, Twitter, Facebook Messenger, Kik and other social services, as well as Apple’s iMessage. As ever with music-focused social apps, the question here is what the business model is, especially if it’s one that involves licensing deals.

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