Ticketing service TicketWeb has teamed up with the UK’s Music Venue Trust to launch a new site called Grassroots Venues Tickets.
It’ll provide listings and sell tickets for smaller music venues across the UK, with the aim of helping them survive and prosper at a time when grassroots venues have been closing at a worrying rate.
“We want this website to become a resource for ethical ticketing – a space where you can find tickets to attend your local venue and know that the ticket you are buying is the real thing, direct from the venue, and that the charges you pay are transparent, reasonable and are directly supporting that venue,” explains the website.
IQ explained how that will work: a proportion of the 5% service charge on tickets will go towards the Music Venue Trust’s campaigning to keep grassroots venues open, while a fixed donation of £0.50 per ticket will go directly to the venue concerned.
There’s a data angle too: “In our exclusive ticket offer to venues, MVT is going to be able to track, monitor and pay collection agencies such as PRS for Music on behalf of grassroots music venues, while filing great information that ensures grassroots writers and artists are getting paid when their work is performed,” said Music Venue Trust CEO Mark Davyd.